Revolutions aren’t sold at retail

“Revolutions Aren’t Sold at Retail” highlights the fundamental disconnect between genuine social change and the commodification of rebellion in capitalist systems. This catchphrase critiques the way corporations and the market co-opt revolutionary imagery, movements, and ideals, turning them into profit-making products. It underscores that real revolution—change that challenges the structures of power, inequality, and exploitation—cannot be packaged, marketed, or bought off the shelf. Wearing this message is a statement that true transformation comes from grassroots efforts, solidarity, and resistance, not from consumer culture that seeks to dilute or profit from revolutionary ideals. It’s a call to keep the spirit of revolution untamed and uncommodified.